Views on feminism, politics… are put on the runway by many fashion organizations.
In the past two decades, the fashion catwalk has become a
place to transmit messages to fight for women’s rights, against racism, gender
equality, environmental protection, animals… These messages are the idea of
the collection, or raised by social groups outside the control of fashion
brands. Taking advantage of the shows, these organizations try to get on the
runway to protest, causing disorder.
At the Spring Summer 2020 show on September 26, designer Rick Owens borrowed the collection to talk about the relationship of President Donald Trump and the Mexican. Vogue appreciates the ideas and the way it is expressed on Owens costumes.
At the Spring Summer 2020 show at Milan Fashion Week, Gucci took model Ayesha Tan-Jones down the runway with the words in the palm of his hand “Mental health is not fashion.” After the show, she wrote on Instagram: “As a model who has experienced struggles with mental health, as well as family members and loved ones affected by depression, anxiety, bipolar and schizophrenia, it hurts me when a big fashion house like Gucci uses this image to symbolize a concept, a fashion moment”.
Ayesha Tan-Jones is one of 21 models performing the uniforms that make many people think of the costumes of mental patients. Ayesha said many other models in the show also feel uncomfortable when wearing these clothes.
Designer Alessandro Michele explained the idea stemming from the way he thinks about the relationship between uniforms and people. “Your uniform is what prevents and restrains you, making you invisible. Straitjacket – a shirt worn by crazy people with two oversized sleeves that can bind your hands – is a symbolic image of attachment harshest”, he told The Washington Post. Gucci’s creative director desires that fashion can help people freely express themselves, cultivate beauty and break through all limits.
Fashion brand Pyer Moss chose a black model to show designs
that bring anti-racist messages into the Spring Summer 2019 show. One of the
most impressive costumes in the collection is a T-shirt with the words:
“Stop calling 911 on the cultural front”. Creative director Kerby
Jean-Raymond wants to express his views on the situation reflected in The
Washington Post: White Americans call the police when they see blacks sitting in
Starbucks, enjoying food, sleeping together with everyone at the dorm or
looking for votes…